PRESS & MEDIA
ABOUT THE WINERY
Viñedos La Turbina is a boutique desert winery located in Casas Grandes, Chihuahua, near the UNESCO World Heritage site of Paquimé.
Founded with a long-term vision of positioning northern Mexico as a serious wine-producing region, the winery combines industrial precision, small-batch production, and strong regional identity.
The project integrates wine, culture, tourism, and design — drawing inspiration from the desert landscape and the artistic heritage of Mata Ortiz pottery.
Viñedos La Turbina produces limited quantities of red, white, and rosé wines and offers immersive wine tourism experiences, including vineyard tours, guided tastings, and boutique accommodations.
KEY FACTS
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Location: Casas Grandes, Chihuahua, Mexico
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Region: Valle de Paquimé
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Founded: 2021
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Climate: High desert, extreme temperature variation
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Elevation: 1,458m / 4,785 ft.
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Production: Limited, small-batch
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Experiences: Vineyard tours, guided tastings, boutique stays, seasonal events
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Social media: @vinedoslaturbina
A Cross-Border Story: From U.S. Industry to Desert Winemaking
What happens when industrial discipline meets desert soil?
After studying and working in the United States, Uriel Vásquez made an unexpected decision: return to northern Mexico and start a vineyard from scratch in one of the least expected places — Casas Grandes, Chihuahua.
Not Napa.
Not Valle de Guadalupe.
But near the ancient ruins of Paquimé.
Viñedos La Turbina was founded with a long-term vision: apply operational excellence, engineering precision, and cross-border perspective to build a serious wine project in the desert.
This story explores resilience, reverse migration entrepreneurship, and the bold decision to create opportunity where none seemed obvious.
Suggested coverage themes:
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Cross-border identity
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Industrial mindset applied to winemaking
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Risk and reinvention
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Rural economic development
Chihuahua: Mexico’s Next Frontier in Wine
While Baja California dominates headlines, Chihuahua is quietly emerging as one of Mexico’s most intriguing wine regions.
High altitude.
Extreme temperature shifts.
Dry desert climate.
These conditions create wines with structure, concentration, and character.
Viñedos La Turbina is part of a growing movement positioning Chihuahua as a serious wine-producing state, offering authenticity, small-batch production, and direct connection between producer and visitor.
This is frontier winemaking — driven by climate, innovation, and identity.
Suggested coverage themes:
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New Mexican wine regions
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High-altitude viticulture
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Desert terroir
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The future of northern Mexican wine
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Where Ancient Culture Meets Modern Winemaking
Casas Grandes is home to Paquimé, a UNESCO World Heritage site that once connected major trade routes across the desert.
Its cultural legacy continues through the world-renowned pottery of Mata Ortiz.
Viñedos La Turbina integrates this heritage into its branding, label design, and wine tourism experiences. The vineyard is not separate from the region’s culture — it reflects it.
Valle de Paquimé is more than geography.
It is an identity in progress.
Suggested coverage themes:
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Wine and cultural heritage
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UNESCO influence on regional identity
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Collaboration with local artisans
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Rural cultural tourism
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